Next Generation of mobile commerce from Google latest version of Android Kitkat

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Next Generation of mobile commerce from Google latest version of Android Kitkat

This feature, called deep-linking, will change the way users interact with their mobile phones. To date, mobile app content has been siloed behind rectangular chiclets.

In the next few months, users will be able to type in a few keywords in Google search, discover the document you’re looking for is in Google mail and with one simple click, takes its audience to that email in the Gmail application. In addition to creating a much better user experience, deep-linking enables five important secular trends in mobile:

First, mobile application developers will use mobile search engine optimization to re-engage users. With search deep-linking, content within applications will be surfaced in search results driving users back with greater frequency. This is critical because today the only tools available to mobile application developers to draw users back to their applications are push life cycle marketing tools email and push notifications. Search is a user action, a pull, laden with intent.

Second, mobile commerce will boom. Google‘s technology will send users deep within mobile applications, instead of the degraded mobile web experiences whose high friction payment experiences cause users to abandon their carts. Because applications store identity and payment credentials, these apps enable 1-click payments and will user conversion rates substantially.

Third, new advertising opportunities will be created for developers. I suspect Google will enable bidding for premium position in the search results. Imagine a user with two different travel booking applications, eg. Kayak and Orbitz. When the user initiates a search on Google for flight, each of these mobile applications would likely be willing to bid on premium placement to capture the transaction.

Fourth, search deep-linking solidifies Google search as the default first action for every user on android. Like on the web, search will provide the fastest means of accessing content on a mobile phone.

Fifth, search deep-linking will reinforce native application dominance. The better UX afforded by native apps and the easier payment flows will finally be accessible to the billion Android users and their tens of billions of monthly search queries.

Given the volume of Google searches on mobile phones, and the fountain of traffic Google mobile searches present, I expect developers will go to great lengths to integrate with Google’s search deep-linking and for them to be handsomely rewarded. Deep-linking, despite its small and unnoticed entry, heralds a new era for mobile apps

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The Most Important Feature In Google’s KitKat No One Is Talking About

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The Most Important Feature In Google’s KitKat No One Is Talking About

Stephen Darori

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Quietly mentioned in yesterday’s press conference about Google’s Android update is a new feature that will change the way people use their mobile phones, search deep-linking. With KitKat, Google is applying its world-class crawling and search technology to the content and data within mobile applications.

Quoting from the Verge,

A search for a restaurant will offer a link directly to that restaurant page in the OpenTable app if you have it installed, allowing you to set up a reservation. Or a recipe search will bring you to the result directly inside of the AllRecipes app — rather than the mediocre mobile website.

This seemingly small feature, called deep-linking, will change the way users interact with their mobile phones. To date, mobile app content has been siloed behind rectangular chiclets. Looking for a document? Can’t remember if it’s stored in Evernote, Box, Gmail or Dropbox? Today, finding it means loading each application and performing search within the four applications.

In the next few months, you’ll be able to type in a few keywords in Google search, discover the document you’re looking for is in Gmail and with one click, be taken to that email in the Gmail app. In addition to creating a much better user experience, deep-linking enables five important secular trends in mobile:

First, mobile application developers will use mobile search engine optimization to re-engage users. With search deep-linking, content within applications will be surfaced in search results driving users back with greater frequency. This is critical because today the only tools available to mobile application developers to draw users back to their applications are push lifecycle marketing tools email and push notifications. Search is a user action, a pull, laden with intent.

Second, mobile commerce will boom. Google’s technology will send users deep within mobile applications, instead of the degraded mobile web experiences whose high friction payment experiences cause users to abandon their carts. Because applications store identity and payment credentials, these apps enable 1-click payments and will user conversion rates substantially.

Third, new advertising opportunities will be created for developers. I suspect Google will enable bidding for premium position in the search results. Imagine a user with two different travel booking applications, eg. Kayak and Orbitz. When the user initiates a search on Google for flight, each of these mobile applications would likely be willing to bid on premium placement to capture the transaction.

Fourth, search deep-linking solidifies Google search as the default first action for every user on android. Like on the web, search will provide the fastest means of accessing content on a mobile phone.

Fifth, search deep-linking will re-inforce native application dominance. The better UX afforded by native apps and the easier payment flows will finally be accessible to the billion Android users and their tens of billions of monthly search queries.

Given the volume of Google searches on mobile phones, and the fountain of traffic Google mobile searches present, I expect developers will go to great lengths to integrate with Google’s search deep-linking and for them to be handsomely rewarded. Deep-linking, despite its small and unnoticed entry, heralds a new era for mobile apps

Why Wikipedia is a Powerful Marketing Tool for Personal Branding and Business

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Why Wikipedia is a Powerful Marketing Tool for Personal Branding and Business

Wikipedia - a Powerful Online Marketing Tool for Business and Personal Branding

Have you ever searched something on Google? Then you must have seen the relevant Wikipedia link in one of the top five results in Google’s search page. Just type in a search term like “Jeff Bullas” or “Linkedin” and see for yourself. You know, your business, your brand or even your name could also be there too, but how?

We will discuss how using this effective online marketing tool to your advantage and beef up your personal brand or company’s online presence it later.

First let’s take you through the basics of Wikipedia.

What is Wikipedia?

Wikipedia is actually an online collaborative encyclopaedia. It does not hire content writers to create posts, like other typical encyclopaedia’s. It is an open source site that if used correctly, can be an effective online marketing tool for your business or personal branding. Let’s disclose here, how?

Why should my business, brand or my name be on Wikipedia?

Wikipedia can be huge for your business and offers you the following benefits:

  1. You can create or edit your business, brand or biography post on its website.
  2. Your business or personal brand Wikipedia page can produce significant improvement to your business and your reputation.
  3. It adds a level of prestige, authenticity and credibility to your business, brand or persona.
  4. It provides you with an additional and credible website presence that will depict your business with integrity.
  5. Can produce a significant positive increase in sales
  6. Enhance your visibility in search engine results

Wikipedia holds some prime real estate on Google’s search results page.  It’s usually pops up in one of the top five spots, so your company page gets a automatic SEO boast on Google to enjoy. This Search Engine Optimization (SEO) is free of cost! So there will be one more website about your business at the top level of Google search engine results.

Why following the guidelines is important

It is crucial to mention that your business can reap all these benefits if you follow the wiki writing guidelines, otherwise, your post have a risk of being removed or flagged. Wikipedia does not allow you to create biased or promotional content.

You need to follow their  guidelines to create Wikipedia page. Here is a quick and simple guide for writing an effective wiki page.

If you decide to undertake this project, it’s important to take your time and do it right.

Guidelines to create Wikipedia page

Here are the 4 key guidelines to create a Wikipedia page.

Step #1.

You should make sure that your business is renowned and someone has created articles or news about your business or company, which are available online.

Has anyone created outside articles about your company online?

Step #2.

Create Wikipedia account.

Step #3.

Now you need to find informative articles on your business or brand. These articles should be related to your company and must be present online. It would be excellent idea to take articles from online trade magazines, online newspapers and magazines.

  • Do not include your personal essays or original research as citations.
  • It is not recommended you to pull tons of information directly from your business website, until you have a big company like Apple or KMart.
  • This outside source citation about your business proves that your business is known.
  • And very important  – do not advertise or market your company in your post.
  • If you don’t have a lot of outside articles, consider doing a little public relations outreach and publish new relevant content before creating a page.

Step #4.

If you have got these in place then you can create the wiki page or post.

Having a solid Wiki page is not easy

Although the Wikipedia writing guidelines for businesses are available, the task is cumbersome and gruelling for a novice. From having a registered account (having a minimum approved edits restriction) to conducting a neutral research for your company where each sentence is to be supported by a reference similar to academic citations, is in fact a lot to ask from a new user.

Furthermore, wiki does not like self-promotion, so if it is proved that a company is making its own wiki page, the page is flagged for deletion.

Thus I recommend that companies should use expert help to create their wiki pages, so that they minimize the risk of deletion.

Guest author: Irina Kalonatchi. You can contact her at Bettiblue.com if you need some advice or assistance on creating a presence on Wikipedia.  

Want to learn how to build a powerful personal brand online?

My book – “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media” – will show you how.

It is now available to download. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog.

I also reveal the tactics I used to grow my Twitter followers to over 197,000.

Download and read it now.

Read more at http://www.jeffbullas.com/2013/10/31/why-wikipedia-is-a-powerful-marketing-tool-for-personal-branding-and-business/#vhi4Uq47WtECzb5i.99