Here’s What Pepsi, Victoria’s Secret, And Other Corporate Logos Would Say If They Were Being Honest

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Stephen Darori Early Stage Threshold Curve Model

Here’s What Pepsi, Victoria’s Secret, And Other Corporate Logos Would Say If They Were Being Honest

Stephen Darori
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Every time Clif Dickens, a graphic designer in Nashville, would ask for Coca-Cola at a restaurant, the waitress would invariably ask him whether it would be alright to serve him Pepsi instead.

The experiences became a running joke amongst Clif and his friends, and it inspired him to reimagine Pepsi’s logo with a new slogan that honestly portrayed the soft drink as the second choice of many of its customers:

The joke led Dickens to create Honest Slogans, a website dedicated to re-imagining how corporate logos would look if they were being honest about the goods and services they sold.

As he did with the Pepsi logo, Dickens tries to present what he calls “slices of life” that…

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