7 Statistics About Facebook Users That Reveal Why It’s Such A Powerful Marketing Platform

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7 Statistics About Facebook Users That Reveal Why It’s Such A Powerful Marketing Platform

Stephen Darori
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BII top brands social mediaBI Intelligence

Who’s on Facebook? The short answer, of course, is everyone. And that’s why every company and brand needs to seriously consider a major presence on the platform, as well as a Facebook-specific content strategy.

But digging into the data reveals more specific and compelling reasons why marketers should be active on Facebook, such as the fact that despite recent news coverage about how Facebook is getting older, it’s still strongest in the young adult age bracket so precious to many marketers.

In a new report from BI Intelligence, we break down the demographics of Facebook and show why it’s such a powerful platform for companies, brands, and products. Facebook’s surprisingly strong statistics in terms of gender breakdown, income levels, and age diversity makes it the obvious go-to marketing platform. Our report also spotlights similar statistics for all the main social networks, but Facebook’s numbers are perhaps the most compelling.

Access the Full Report By Signing Up For A Free Trial Today > > 

Here are seven of our surprising findings on Facebook: 

  1. Population and Penetration: Yes, we know that over 1 billion people are on the platform. But what’s the penetration rate in a major market like the U.S.? 67% of Internet users in the U.S. are on Facebook. In European markets, penetration is even higher (82% in the U.K.).
  2. Age: Facebook still skews young. In the U.S., 83% of 18 to 29-year-olds who use the Internet are on it, but the proportion is only 67% across all age brackets. However, the 45- to 54-year-old age bracket has seen 46% growth since year-end 2012.
  3. Income: Among U.S. Internet users, 73% with incomes above $75,000 are on Facebook (compared to 17% who are on Twitter, and 13% who are on Pinterest).
  4. Mobile: Facebook is the most popular social media app on smartphones and accounts for 66% of total social media sharing on iPhones.
  5. International: Eight-six percent of Facebook’s users are outside the U.S. And 29% of its users log in from Asian countries.
  6. Gender: Facebook skews slightly toward women. But it is more gender neutral than Pinterest and Google+.
  7. Education: Nearly 75% of U.S. Internet users who have had at least some education in college use Facebook, according to Pew Research.

Read more: http://www.businessinsider.com/a-primer-on-facebook-demographics-2013-10#ixzz2j9EfKgTr

Investment Banks in Israel ( this list may not be fully up to date)

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Investment Banks in Israel ( this list may not be fully up to date)

 Stephen Darori

Broadview 
One Bridge Plaza, Fort Lee NJ 07024 Tel.: 1-2-1-346-9000 Fax: 1-201-346-9191 E-mail: D. Dattilo

Focus: M&A, private equity advisor and venture capital and late stage investor for IT, communications and media companies.

The Investment Bank of Bank Austria (CA~IB) 
Israeli Representative Office: Gaon Holdings 
Gibor Building, 6 Kaufman St., Tel Aviv 68012 Tel: 972-3-795-4110 Fax: 972-3-795-4112 E-mail: Dr. Ron Berger 

Focus: IPOs and secondary public offerings for Israeli companies on European stock exchanges, as well as financing for Israeli companies operating in Central and Eastern Europe.

CE Unterberg Towbin 
350 Madison Ave., New York NY 10017 Tel.: 1-212-389-8000 Fax: 1-212-389-8888 E-mail: J. Reines

Focus: Direct investment, private placement, public offerings and related services for technology companies.

CIBC World Markets 
Canadian Imperial Bank of Commerce
200 Liberty St. New York NY Tel.: 1-212-667-8411 Fax: 1-212-667-5544 E-mail:

Focus: Securities, brokerage and asset management services, credit and capital market products.

De-Kalo Ben-Yeduda & Co. 
Europe House, 37 Shaul Hamelekh Blvd., POB 33573, Tel Aviv 64928 Tel.: 972-3-696-8668 Fax: 972-3-696-8697 E-mail: office@dkby.co.il 

Focus: Capital raising of equity or debt for early-stage start-ups and consultancy M&A and minority investment services for IT companies.

Deutsche Bank (Israel)
Alrov Tower, 46 Rothschild Blvd., Tel Aviv 66883 Tel.: 972-3-610-2000 Fax: 972-3-610-2030 E-mail: btisrael@db.com

Focus: Full banking services for companies at all stages.

Goldman Sachs
85 Broad St. New York, NY 10004 Tel.: 1-212-902-1000 Fax: 1-212-902-3000 E-mail: gs-funds@gs.com

Focus: Investment, advisory and financial services.

JP Morgan H&Q 
JP Morgan 
In Israel: Alrov Tower, 46 Rothschild Blvd., Tel Aviv 66883 Tel.: 972-54-713-500 E-mail: Osi Sessler

Focus: Investment and financial services for private placements, public offerings, M&As and other transactions.

Lehman Brothers Israel
The Israeli branch of Lehman Brothers
Asia House, 4 Weizmann St., Tel Aviv 64239 Tel.: 972-3-696-6122 Fax: 972-3-696-6116 E-mail: inquiry@lehman.com 

Focus: M&As, research, trading and financial services.

Menorah Gaon 
29 Hayetzira St., Ramat Gan 52521 Tel.: 972-3-611-1500 Fax: 972-3-612-5588 E-mail:

Focus: Private and public offerings in Israel and overseas, M&As and related services for telecom, software, IT, biotechnology, agrotechnology and medical equipment companies.

Merrill Lynch 
Israel office: Round Tower, 1 Azrieli Center Tel Aviv 67021 Tel.: 972-3-607-2000 fax: 972-3-607-2050 E-mail: Jerry Mandel

Focus: Trade in securities, underwriting, research and other financial services.

Nessuah Zannex 
Affiliated with US Bancorp Piper Jaffray
Israel office: Harel House, 9th floor, 3 Abba Hillel St. Ramat Gan 52522 Tel: 972-3-753-2020 Fax: 972-3-753-2010 E-mail: yaovm@zannex.co.il 
Nessuah Zannex manages the AG-Tech Fund.

Focus: Venture capital and investments in telecom, software, IT, biotechnology, agrotechnology and healthcare companies.

Salomon Smith Barney (Israel)
The local branch of Salomon Smith Barney
Platinum House, 21 Ha’arba’ah St. Tel Aviv 64739 Tel.: 972-3-684-3500 Fax: 972-3-684-25-1 E-mail: Shimrit Hanegby or Itay Makov

Focus: Public and private investment, underwriting, M&A and other financial, research and advisory services.

SG Gowan Securities 
1221 Avenue of the Americas, New York NY 10020 Tel.: 1-212-278-6000 Fax: 1-212-278-6789 E-mail: corp@sgcowen.com 
SG Cowan is the US investment banking arm of Societe Generale Group. 

Focus: Investment and financing services.

Silicon Valley Bank 
3003 Tasman Dr., Santa Clara, CA 95054 Tel.: 1-408-654-6355 Fax: 1-408-496-2567 E-mail: A. Kaufman

Focus: Credit management for technology and life science companies.

Tamir Fishman Ventures
Affiliated with RBC Dain Rauscher Wessels
Alrov Tower,46 Rothschild Blvd., Tel Aviv 66883 Tel: 972-3-714-8333 Fax: 972-3-566-3389 E-mail: info@tfventures.com

Focus: Public and private placement, M&A, venture capital and other financial services.

See: Arena feature – Click Here for the Missing Ingredient

UBS Warburg Israel 
The Israel branch of UBS Warburg, and the only foreign investment bank with a seat on the Tel Aviv Stock Exchange.
21 Shaul Hamelekh Blvd., Tel Aviv 64367 Tel.: 972-3-693-0930 Fax: 972-3-693-0926 E-mail: Tamar Gillad

Focus: Research and coverage of leading Israeli stocks.